Lord of The Rings-Themed Cryptocurrency Reaches Mt. Doom

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Alex Dovb­nya

JRR Tolkien’s estate has suc­cess­ful­ly blocked a cryp­tocur­ren­cy inspired by The Lord of The Rings

A cryp­tocur­ren­cy named “JRR Token” has been suc­cess­ful­ly blocked by the estate of leg­endary Eng­lish writer John Ronald Reuel Tolkien.

The dubi­ous cryp­tocur­ren­cy made head­lines in August after a now-delet­ed tweet of actor Bil­ly Boyd, who played Pip­pin in the “Lord of the Rings” epic film tril­o­gy, adver­tised it on Twitter. 

The token, which is issued on Binance Smart Chain, has a sup­ply of a cool 19 tril­lion tokens.

Its white paper start­ed with a quote that was sim­i­lar to the inscrip­tion on the ring that Fro­do was sup­posed to take to Mt. Doom:

One token that rules them all. One token you don’t mine them. One token to hold for all. And in mar­ket­ing bind them.

The egre­gious exploita­tion of the “Lord of the Ring” brand rubbed the fans of the icon­ic fran­chise the wrong way, with many accus­ing the project of being a shame­less cash grab.

Last month, the BSC-based “Squid Game” token gained wide­spread media cov­er­age despite hav­ing noth­ing to do with Net­flix. The token end­ed up crash­ing to zero in an appar­ent exit scam, rob­bing its investors of mil­lions of dollars. 

“You shall not pass”

Lawyers of the Tolkien estate were quick to file a copy­right infringe­ment com­plaint with the World Intel­lec­tu­al Prop­er­ty Orga­ni­za­tion (WIPO).

The WIPO has decid­ed that the JRRToken.com domain should be reclaimed by the estate. On top of that, the token’s Flori­da-based devel­op­er will have to cease all oper­a­tions under the token’s cur­rent name and delete all con­tent relat­ed to Tolkien.

The defen­dant had to pay an undis­closed amount of legal fees.

Steven Maier, the U.S.-based solic­i­tor of the estate, said that the “unau­tho­rized par­ty” was try­ing to take advan­tage of the estate:

The Tolkien estate is vig­i­lant in pre­vent­ing unau­tho­rized par­ties from tak­ing advan­tage of the JRR Tolkien name and the con­tent of JRR Tolkien’s lit­er­ary works.

The Tolkien estate has start­ed quite a few legal bat­tles in order to pro­tect its lega­cy, includ­ing the one against Warn­er Brothers.

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