Breaking: Interactive Multimedia Platform, Mola, Launches Globally

The OTT multimedia company that offers sports, music, and film content, Mola — announces its worldwide launch. The platform aims to focus on interactivity and social media engagement initiatives. This includes song requests at live concerts and even questions during talks by celebrities.

The official representative of Mola — Mirwan Suwarso, notes:

“Wherever we go, we want to become a part of the community, which is why we are so focused on creating programs and activities that do more than just entertain our viewers. We also try to celebrate local heroes and celebrities. In Italy, we celebrate our arrival with the release of our film ‘Quagliarella—The Untold Truth,’ a documentary on the career of Italian soccer star Fabio Quagliarella, who spent many tumultuous years facing threats from an anonymous stalker.”

According to reports, Mola places its bet on audience engagement and experience — saying these are the things that would make OTT service more interactive for both users and communities:

Social Engagement

Mola strives hard to support different types of communities. Particularly, in Italy, Mola will soon open an education fund that will help some families with their educational supplies and tuition fees. Notably, the proceeds will come from a series of non-fungible token (NFT) sales that the company will run. Mola is also running a community journalism program, that reviews Instagram applications from content creators who are looking to report its platform. Mola has already selected several candidates to work in its office in London.

Music

As a multimedia company, Mola holds live events that feature the top musicians today. Here, viewers can interact with the artists and even request songs. More so, the company also has its recording label in which they sign up new artists and talent taking part in Mola’s social media engagements.

Celebrity Talks

Mola’s “The Mola Living Live” interactive show, features top celebrities like Francis Ford Coppola, Michael Douglas, Gary Vaynerchuck, Mike Tyson, Susan Sarandon, Sharon Stone, and John Travolta, among many others. Here, viewers of the show can ask questions as the show progresses.

Sports

Mola actively invests in supporting aspiring athletes. The company mentions that it produces the annual Dream Chasers documentary series, wherein people witness the journey of promising athletes from Indonesia, Africa, and Europe. Moreover, the viewership at live streams of the Garuda Select matches exceeds the ones from Premier League and the viewers watch in anticipation, the team taking on the world’s top academies like Chelsea, Arsenal, etc. At the moment, the show is entering its fourth season and several Dream Chasers alumni have already been signed up with professional European clubs. It’s also important to note that Mola owns the Italian professional football club Como 1907 — led by Chelsea football club legend — Dennis Wise as its CEO.

Suwarso further added, “In the UK, we are partnering with Oxford United Football Club and, soon, a number of other clubs to create community engagement programs that will be tied to our new football-themed shows. Unlike most platforms, Mola isn’t just a streaming service, we approach and serve our customers through a number of services including live events, activities, and social media engagements that are meant to leave a positive impact.”