Amitabh Bachchan’s NFT collections reach Rs 3.8 cr on Day 1 of auction

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Megas­tar Amitabh Bachchan’s NFT col­lec­tions of ‘Mad­husha­la’, auto­graphed posters and col­lectibles, have received bids worth USD 520,000 (about Rs 3.8 crore) on the first day of auc­tion being organ­ised by Beyondlife.Club.


In August, BeyondLife.club, a ven­ture between Rhi­ti Enter­tain­ment and GuardianLink.io, had announced that Bachchan will roll out his NFT (non-fun­gi­ble token) col­lec­tion on the platform. 





An NFT is a unit of data stored on a dig­i­tal ledger, called a blockchain, that cer­ti­fies a dig­i­tal asset to be unique and there­fore, not inter­change­able. NFTs can be used to rep­re­sent items such as pho­tos, videos, audio, and oth­er types of dig­i­tal files.


Bachchan’s ‘Mad­husha­la’ NFT col­lec­tion has received the high­est-ever bid­ding in India at USD 420,000 on Day 1 of the auc­tion, accord­ing to a statement.


Mad­husha­la NFT is the poem col­lec­tion of the actor’s father record­ed in the super­star’s own voice. In addi­tion to this, the auc­tion also has sev­en auto­graphed posters from his icon­ic movies and half a dozen col­lectibles of “punks and NFTs art and Poster col­lec­tion” which have received bids worth over USD 100,000 on Day 1.


The auc­tion, which opened on Novem­ber 1 and will close on Novem­ber 4, is being host­ed on BeyondLife.club. It is pow­ered by Guardian Link, one of Indi­a’s biggest decen­tralised brand­ed mar­ket­place for NFTs.


Anoth­er fea­ture in the auc­tion is the ‘Loot Box’ worth USD 10 each, where­in every buy­er of the box gets an assured art piece from the NFT col­lec­tion. The Loot box offers 5,000 col­lectibles, for which over 300,000 cryp­to col­lectible fans have signed up globally.


The NFT col­lec­tion is based on Guardian Link’s Anti-RIP NFT tech­nol­o­gy that pre­vents the NFT from being copied, there­by, pro­tect­ing the exclu­sive rights of its owner.


“In a world of meta­vers­es and digi­ti­sa­tion, NFTs have opened the doors to a new realm of con­nec­tiv­i­ty and an oppor­tu­ni­ty to engage with my fans in a new way.


“The NFTs will offer the audi­ence a chance to own an orig­i­nal piece of rare and cher­ished moments of my life includ­ing sto­ries from my films, recita­tion from Mad­husha­la, some back sto­ries and moments from my films and these moments remain with them for­ev­er,” Bachchan said.


Keyur Patel, co-founder and chair­man of Guardian and co-founder of Beyondlife.Club, said the over­whelm­ing response on Day 1 shows Bachchan’s affin­i­ty towards his mil­lion fans across the globe.


“The excite­ment is only grow­ing from here as the bid­ding num­ber are still soar­ing on Day 2. This is tru­ly a moment of pride for our mar­ket­place to have been able to not only suc­cess­ful­ly launch the NFT drop but also win the trust of our audi­ence,” he added.


Arun Pandey, MD and chair­man of Rhi­ti Group and co-founder of Beyondlife.Club, said these NFTs are a piece of and a pre­cious oppor­tu­ni­ty for his fans to keep that piece with them forever.


“We are eager­ly look­ing for­ward to more such drops by some of our coun­try’s most cel­e­brat­ed celebri­ties and per­son­al­i­ties alike. We are glad our mar­ket­place could reach out to the emo­tion­al com­merce afi­ciona­dos with Bachchan ji’s NFTs,” he added.

(Only the head­line and pic­ture of this report may have been reworked by the Busi­ness Stan­dard staff; the rest of the con­tent is auto-gen­er­at­ed from a syn­di­cat­ed feed.)

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