UFC adds NFT rights to Crypto.com deal
UFC fighters will receive 50% of the revenue from sales of the Crypto.com NFTsUFC
UFC, one of the first sports properties with a blockchain/crypto deal when it completed a massive sponsorship with Crypto.com in July, has just added incremental NFT rights to its original package. The deal means UFC now has sold NFT rights to three companies. Crypto.com now has rights for “event-oriented” NFTs, covering items like fight-night artwork, event posters and championship belts. Panini has rights for UFC trading cards. Dapper Labs in March announced rights to sell a variety of UFC digital collectibles, but has yet to launch a product. The Crypto.com NFTs will be available Thursday, when UFC 268 Packs drop. Fighters will get 50% of UFC’s revenue from those NFT sales.
UFC also has separate deals with Socios.com for fan tokens, as well as Stake.com, a Bitcoin sports book.
