Starbucks Korea’s Green Step: NFTs for Sustainable Cup Choices
Starbucks Korea’s Green Step: NFTs for Sustainable Cup Choices
Starbucks Korea revealed it will hand out non-fungible tokens (NFTs) to customers who will use their personal cups when buying beverages in its stores. The coffee chain will distribute the digital assets through its Starbucks Rewards program.
Customers who are Starbucks Rewards members will get eco stamps every time they bring their own cups. The Korean unit of the coffee house said on Monday, Jan. 15, that customers could exchange these stamps for special Starbucks NFTs starting Tuesday, Jan. 16.
Redeemable NFTs for Stamps Earned
People will get one eco stamp per order via the brand’s mobile app. Customers may get up to three eco stamps daily but should be in the same account.
The stamps can be swapped for NFTs, which cannot be sold, traded, or gifted. Each account can only earn one digital token, as per Korea Joongang Daily.
At any rate, Starbucks Korea launched this “Starlight” event with the aim of encouraging customers to use personal cups instead of disposable ones every time they buy their drinks. The company promotes the event with the theme: “My cup, the only one in the world.”
First Starbucks to Giveaway NFTs in Asia
Sportal Korea reported that this is the first time in Asia that Starbucks is issuing non-fungible tokens to customers, which is happening in South Korea. The Starbucks NFTs will feature unique designs of cups, tumblers, and more. The colorful images go with the concept of the mentioned theme.
Starbucks Korea will make use of the proof-of-stake blockchain technology that Polygon developed to create its NFTs. This process uses less energy compared to proof-of-work blockchains.
Meanwhile, Starbucks will set up an exhibition at its Jogno R branch in Jongno-gu, Seoul. This will showcase various NFT works, and eco-friendly activities also await visitors. The event will run until the end of January.
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